Our initiative to bring product experiences to life is about 2 simple things, engaging communities and practicing a sustainable approach to event merch. For Bonnaroo 2023 we developed an idea with our friends at @e_o.space for an interactive, 3 step purchasing experience that asked people the question, “Who are you, Bon or Roo? and invited them to select a garment to have their character printed on it.

The blank garments themselves were “damaged & liability” goods donated by our partners, these blanks would normally go to waste and instead created 1 of 1 products for every customer. Printing on site and by order allows us to not print excess of what is needed. Not to mention, every piece of wood on our booth was salvaged from previous projects or old construction.

Getting to be a part of this festival was an extremely special experience & we loved getting to meet more people.